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Arm and Hammer sues Fresh Step / Cats Don’t Talk The Lawsuit

January 6th, 2011 · No Comments · The News

This is just perfect (perrrfect?). Before I get into it, you have to watch the commercial that started all this; my opinion is that its kind cute.

OK, so now that you have watched it you are probably wondering what they could be upset about? Well read the below quote Arm and Hammer, who has just sued Clorox over it.

“The Clorox advertisements are unambiguous that the judges of whether Fresh Step is superior at eliminating odors are cats, not people,” the suit says.

“But cats do not talk, and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception,” the company argues. “It is not possible scientifically to determine whether cats view one substance to be more or less malodorous than another substance.”

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